Q 6. What organization you find inspirational in their use of social media and why?

In the light of the current economic downturn, it has become increasingly challenging for companies and organizations to maintain their reputation, quality of service they provide to the customers, quality of the products they produce etc. Due to the advent of web 2.0 technology, it is has become one the most successful survival tool for the organizations to have a strong presence online and monitor their reputation and views of the customers using their services.
 As I was browsing through the Southwest airlines website, I got really impressed to see how well connected they are with their customers, reaching out to people every hour through online forums, Facebook, twitter, youtube and flickr. In their website, there is forum where Southwest airline customers express and exchange their views on their experiences, which is often pretty useful for frequent fliers. SW has a strong presence in Facebook, with 1,308,144 fans and also maintain a twitter account, youtube and flikr account where SW airline customers can upload pictures of the places they visited flying with SW airlines. Overall, this airline is definitely making the best use of the web 2.0 technologies to successfully run the business and give the website a strong online presence.

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